Grassroots media to advocate, educate and encourage adults and youth to think and act differently. Voices of Hope Productions is a creative services and multimedia production company specializing in short and feature length documentaries, cause marketing, issue advertising, public affairs programming and media education. We work with corporations, nonprofit and government agencies to build brand identity through a wide-range of media and distribution options.
|THE EYE| is published regularly to announce the latest news about Voices of Hope films, programs, workshops, industry events and broadcasts. If your email is text only
|THE EYE| can be viewed online.
| NONPROFIT WATCH |
Planned Parenthood, Southern New Jersey
In the 1920's, Margaret Sanger influenced the advent of Birth Control Leagues throughout the country. Inspired by her, a group of concerned physicians' wives organized birth control services in the greater Camden, NJ area. The first birth control clinic opened in 1936, at offices of Dr. Horner and Dr. Rogers in Camden, under sponsorship of the Maternal Health League.
In 1940 the group was recognized as the Planned Parenthood League of Southern New Jersey (PPSNJ), an affiliate of Planned Parenthood of America. The agency grew over the years to occupy three row houses on Benson Street in Camden. Bursting at the seams with medical services and education, a state-of-the-art facility was built in 1995.
>>>>>>ARIANA HUFFINGTON HELPS CELEBRATE PPSNJ's 70th ANNIVERSARY
Thursday April, 6, 2006
Mark your calendars and join PPSNJ on their 70th Anniversary Celebration with political commentator & satirist, author & columnist Arianna Huffington. Individual and corporate sponsorships, individual contributions, program advertising opportunities and event tickets available. Contact 856-365-3519 x. 225 or go to the website.
All City Student and Youth Forum 1: "Education as Liberation"
"Education As Liberation" is the jump-off for an ongoing series of forums where we will be bringing together students, youth and community organizers from across the city and the school system to share models, ideas and strategies for struggle. The All City forums are being organized with the goal of building an alternative educational institution to raise critical consciousness, combat the injustices of the current school system, and to help provide a framework for "all city" community-based action and resistance.
| POP CULTURE QUIZ |
IS IT REAL OR IS IT HOAX? Take the computer graphics wizardry test. 10 photographs-- can you catch the real and the fake? Try your luck.
| ETCETERA |
WANT TO SEND A SINGING TELEGRAM?
Altoids is promoting its Altoids Mango Sours with a personalized singing love telegram. The site begins with official Altoids sideshow barker "Mr. Al Toid" introducing himself and prompting the user to send a singing love telegram to someone special. This campaign, largely inspired by vaudeville, traveling sideshows and Coney Island itself, will formally kick off with the relaunch of Altoids.com in April. To support the telegram aspect of the campaign, PointRoll banners will run on Facebook, Yahoo! Music and MySpace from
Feb. 12 - 14.
Number of product placements on U.S. network television shows in prime time last year: 101,212
Source: Harpers Magazine
"I believe there's a bigger appreciation now among audiences for documentaries...We are surrounded by so much virtual reality—whenever we see a movie, we know this was a digital effect, that's a special effect. Whenever we see television and the Survivors trying to survive on a Pacific Island—all total fabrications of reality. The photos we know are fabricated by Photoshop. Whatever we see around us is some sort of invented, psuedo-reality and people are starving and longing for a moment when they can trust their eyes again." Werner Herzog, Filmmaker, Storyteller, Grizzly Man
>>>>CAN NONPROFITS AND GRASSROOTS ORGANIZATIONS AFFORD TO LEVERAGE MEDIA AND MARKETING TACTICS? THEY CAN'T AFFORD NOT TO.
From St. Jude Hospital's successful Thanks and Giving Campaign and their partnership with approximately forty corporations, and Lance Armstrong's yellow-branded LIVESTRONG messages, social and cause marketing are gaining ground. According to the IEG Sponsorship Report, in 2006 cause marketing will hit $1.34 billion, which is a 10% share of all corporate sponsorship. Just 15 years ago, in 1990 cause sponsorship spending was only $120 million.
At the end of 2005 we saw Bono and Bill and Melinda Gates grace the cover of Time Magazine as Persons of the Year. More than ever before corporations are looking for strategic ways to approach their philanthropic endeavors. Rather than just making donations to a variety of causes, they are aligning their philanthropy with their core business interests. Corporations are refining how to engage a wide range of stakeholders: consumers, employees, investors, advocacy groups and government agencies. Increasingly, consumers consider corporate business practices and philanthropic activities in their purchasing decisions. There's no better time than now for nonprofit and community organizations to develop corporate partnerships. How? Plan!
Documentary video stories, people photography, traditional storytelling, video footage archives and cause marketing are an investment. Nothing can tell the stories of real people—real moments in the same way. Corporations recognize the growing role and opportunities these new media technologies, models and distribution outlets offer. Nonprofit organizations and communities need to recognize how important these technologies are, as well, and integrate them into their overall business plans, marketing strategies and budgets. It's also wise to build long-term relationships and programs with corporate citizens; developing a multitude of win/win opportunities.
The perception about using these new media tools is that are too expensive, or time intensive. Voices of Hope Productions will help your organization grow its investment in these tools, economically effectively and with the ability to scale your efforts in a way that's comfortable to your organization, both in cost and time. Voices of Hope Productions will also help you measure your organization's investment outcome.
Organizations interested in adopting these technologies should be strategic in their collaborations and partnerships. They should ensure that the 'right' partner is paired with 'right' project to build brand loyalty, mobilize the masses, affect societal change and create organizational sustainability.
>>>>ON MEDIA >>>> 5 VOICES
|Book: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits Cause-related marketing partners nonprofits with businesses to build on nonprofit organization's valuable commodities--reputation, reach, and profile--while piggybacking on corporate strengths such as existing customer bases, product lines, and marketing programs. Cause-Related Marketing for Nonprofits will change the way nonprofit organizations view and undertake CRM programs. It will provide a wealth of hands-on, practical experience that will benefit any nonprofit organization interested in this innovative form of generating revenue and building profile.
Website: Social Edge's online events cover topics crucial to the success and growth of nonprofit organizations across the globe. Social Edge also hosts a library of articles written by experts in the field. These archived events and articles contain a trove of practical advice and recommendations for practitioners in the field of social entrepreneurship.
TV: Independent World Television (IWTnews) Democracy depends on an informed and engaged public and a courageous press that holds power accountable. IWTnews will be a partnership of professional and citizen journalism, producing biting original content and amplifying the excellent journalism found on radio, in print and on the web. IWTNews will distribute and broadcast on television and on emerging media. With the democratizing power of the Internet, IWT will harness the imagination and economic power of millions of people.
|Magazine: emmy®, is the official magazine of the Academy of Television Arts & Sciences and covers the television industry from the inside out. Emmy's readers include the industry's power elite, the celebrities you see on screen and the artists and craftspeople who bring scripts to life—but you don't have to be a pro to get in on the action.
Audio: Podcast Alley is the podcast lovers portal. Featuring the best Podcast Directory and the Top 10 podcasts (as voted on by the listeners). You will also find podcast software, the podcast forum and great podcasting info. Choose from Podcast genre, like business, comedy, environment technology and more.
||>>>>>GENWORLD REPORT STUDIES TEEN VALUES, INTERESTS AND CHANGES IN BRAND IMAGE AND IDENTITY
GenWorld Teen Study commissioned by Energy BBDO gauged the lifestyle, values attitudes and brand perceptions of 3,322 teens aged 13-18 in 13 countries around the world. Countries included: USA, Mexico, Brazil, U.K., France, Germany, Spain, Australia, Russia, Poland, China, Taiwan, and India. The study was fielded over the summer of 2005 and administered in participants' indigenous language. The sample was balanced male and female, with older and younger teens equally represented and reflected broad socioeconomic status.
In the 1990s the USA was home to the coolest teens. The study found that today, most leading edge teens are defined not by country of origin, but rather by their personal values.
In fact, one group of teens with a particular values orientation appears to be at the epicenter of the trends that define this generation. The report calls them 'Creatives,' a group that is curious about the world, altruistic, and highly open to new and innovative ideas. More than other teens, they enjoy expressing themselves through personal web pages, art, music, writing and designs. Of the teens studied, they view the world as a "dark and ominous place," with only 14% surveyed agreeing "I think the world is becoming a better place." Yet, the number-one attitude of teens polled was "I would fight for a cause I believe in."
The study found that teens have become apathetic to advertising and brands, with only Nike and Colgate leading in the global market in American brand positive ratings. This report highlights that the way to drive American branding is through the connection to corporate philanthropy; having a cause, a mission or making a difference in society. "To stand out, be a brand that matters."
>>>>>>| VOICES OF HOPE | VIDEO
Sunny Day in Istanbul This travelogue video about one winter day in Istanbul, Turkey, shows a diverse, sophisticated, mostly Muslim city surrounded by the Bosphorus and the Black Sea. The music is by Seratab, a popular Turkish artist.
-- Watch in streaming video--
video | Quicktime
video | Windows Media
>>>> L'OREAL YOU MAKE THE COMMERCIAL CONTEST
Cosmetic giant L'Oreal sponsored a commercial video contest on partner VarsityWorld.com's website. Teens from throughout the country competed to produce the video commercials. Judging decisions were made based on originality, marketability and adherence to the product's theme. 5 finalist videos are showcased online in streaming video. Communication High School in Wall, NJ took 5th place. The 2nd place winner, from Oakton High School in Virginia had a clever concept, incorporating a fundraising theme.
>>>>INTERNET FREEDOM UNDER FIRE
The CEOs of the largest cable and telephone companies are hatching a scheme that would give them control over what content you can view and what services you can use on the Internet. Their plan would do away with the principle of "network neutrality" and shut down the open roadway we've come to expect on the Internet.
If big media companies are allowed to limit the fastest services to those who can pay their toll, upstart Web services, consumers, bloggers and new media makers alike all could be cut off from digital revolution. ACT NOW!
>>>>LIKE THE AD? OWN THE AD
Companies hope to mimic the success of music downloads in offering Super Bowl commercials to iPod, computer users.
Chris Reidy, Globe Staff | Music videos, television shows, movies … and TV commercials? Companies are now designing TV ads to appeal to the iPod generation, hoping people will like the commercials enough to download them onto their video iPods and share them. For the first time, Anheuser-Busch Cos. will make its Super Bowl ads available for postgame downloading at Budweiser.com. The beer giant worked with Maven Networks of Cambridge to create an application that allows consumers to download their favorite beer commercials and watch them on video iPods, laptops, and computer screens. Read Story
Voices of Hope Productions is dedicated to educate and invoke social change through documentary filmmaking and media literacy.
Voices of Hope Productions—Leaving a Legacy within our Lifetime...
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