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> ABOUT VOICES |
SOCIAL AND CAUSE MARKETING Voices of Hope Productions has diverse experience producing award-winning marketing communications and advertising for Fortune 500 corporations and non-profit organizations, providing a full range of unique and effective social marketing, advertising, video production services and grassroots outreach materials.Social Marketing is the planning and implementation of marketing programs designed to bring about social change using concepts from commercial marketing. The ultimate objective is to influence social change. Cause Marketing is a marketing strategy that links purchasing a product, idea, or service with fundraising for a worthwhile charity, project, or cause. In a recent report by Cone, Inc., nearly nine out of 10 Americans believe that corporations and nonprofits should work together to raise awareness and funding for charitable causes. Moreover, 79 percent of respondents indicated that if they heard about a corporation-nonprofit partnership they would buy a product that supports the charity, 76 percent would tell a friend about it, and 70 percent would give money to the charity. Voices of Hope Productions will help you: • Develop a full range of social marketing tools and advocacy materials • Provide website content development, strategic e-marketing, and e-advocacy consultationsPlease take some time to review our Campaigns.
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YOUR MISSION IS OUR MISSION. Partner with Voices of Hope Productions to market your message, develop your documentary video story, or advocate for your cause. You can be assured we will work with you to raise awareness of your organization, and build resources to bring about positive and lasting change-one story at a time.
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"The first thing to keep in mind, is that your objective is not to make a 'TV show' or a 'show' of any kind. You are collecting evidence; you are encouraging witness; you are emboldening ordinary people to 'go public.'"
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