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A public education campaign about youth drinking was developed for the National Council on Alcoholism and Drug Dependence – New Jersey that tells the hard facts in a series of four ads based on national and state statistics on the drinking habits of middle school children. A black and white advertising campaign was placed in local newspapers, and 11 x 17 posters were developed to educate teachers, parents and schools about the risks of underage drinking.
A separate package was developed with a good policy stamp theme and message and was mailed to legislators and the Governor to educate them on the startling facts on youth alcohol abuse in New Jersey. The package provided policy recommendations and presented the National Council on Alcoholism and Drug Dependence -New Jersey as an expert and policy partner for youth drinking issues in the state. The legislative campaign provided valid data and policy suggestions that once enacted would save the state money while providing appropriate treatment for teens who abused alcohol.
Posted on Friday, January 21st, 2011 at 5:02 pm. Filed under: Social Issue Campaigns Tags: addiction, addiction recovery, addiction treatment, advocacy, alcoholism, government, legislation, legislators, NCADD-NJ, New Jersey, policy, treatment gap
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Voices of Hope Productions is a creative services and multimedia production company specializing in short social issue documentaries, social marketing, issue advertising and public affairs programming. We work with nonprofit organizations, government agencies and policy think-tanks to build social and cause marketing campaigns through a wide-range of media production options including: 15 and 30 second public service announcements (PSAs) short and feature-length documentaries and internet streaming video, e-marketing campaigns, traditional print communications and graphic design, advocacy screening guides and toolkits, and media literacy programs including youth media curricula. Our projects and programs speak to such issues as social justice, public education, policy, grassroots advocacy, media literacy, civic pride and engagement, youth, sex, substance abuse, violence, learning, love, and life in America. Voices of Hope Productions also coordinates and facilitates community forums and screenings to inspire open dialogue about local and state-wide social issues. Voices of Hope Productions broadcast-quality media distribution includes: television, radio, streaming video on the Internet, community screenings, fundraising meetings and presentations, conferences, schools, workshops and film festivals.
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