
Schering-Plough’s social responsibility campaign focused on employee volunteerism and comprised of over 10 ads which were run in business and trade magazines, as well as local daily newspapers throughout the state.
The campaign reflected the company’s compassion for the communities it served, its commitment to innovation and its progressive work culture. Stories of employee volunteerism and partnerships with key non-profit organizations and trade associations, along with the advertising of special community events sponsored by the company, illustrated Schering-Plough’s achievements and portrayed a positive image of its global organization.